I was introduced to WildEats back in 1995. I've been using it ever since. The Juniper berry Peppercorn rub can't be beat! I love it...and so does everyone else that I've introduced it to. I buy the big commercial sized containers and keep it in the freezer. Just pull it out and use it when needed. In fact, I use it on beef, in addition to elk and deer. Everything tastes better with the Juniper berry Peppercorn rub!